Route design
Each city required a safe and engaging route suited to the intended fundraising experience.
Charity case study
Mental Health UK.
One walk. More cities.
A supported fundraising-walk format designed to grow without losing the participant experience.
OrganisationMental Health UK
ChallengeSupported charity walk
FormatRepeat multi-city event
PurposeFundraising & awareness
The story
Designing an event that could grow.
The objective
Mental Health UK wanted a substantial but inclusive walking challenge that could bring supporters together while allowing the charity team to concentrate on fundraising and awareness.
The challenge brief
The client story describes a supported 20km event first developed in London. The format later expanded to Birmingham and Edinburgh, creating the need for consistent participant communications and event delivery across different city routes.
The solution
Challenge Central's role covered route planning, event staffing, participant information, refreshment points, signage, permissions, risk documentation, event infrastructure and delivery on the day. Each location needed to feel part of one event while working in its own urban environment.
The outcome
The story records a move from one city to a repeat multi-location format. The story focuses on the move from one city to a repeat multi-location format.
Scalable delivery
Repeat the experience.
Adapt the route.
Participant communication
Maps, instructions, signage and the start-line briefing helped participants understand the day ahead.
Event infrastructure
Refreshment points, event branding and support materials moved from plan to physical delivery.
Local coordination
Permissions and operational documentation were addressed for each location required for each location.
Event gallery
People, support and purpose.
These images show the event team and support environment.
Related case studies
Challenges built around a cause.
Charity challenge events