Who we are
Challenge Central Limited (company number 07278395, VAT number 277306392) is the controller of personal information collected through this website and our Challenge services.
Public correspondence address: Challenge Central Ltd, Unit 14–15 Business Centre, West Avenue 1, Letchworth Garden City, SG6 2HB.
Registered office: 24 Tippett Drive, Shefford, Bedfordshire, SG17 5RW.
Contact: info@challengecentral.co.uk · 020 3745 5514.
Information we may collect
- Identity and contact details supplied in an enquiry or booking.
- Organisation, group and Challenge interests.
- Booking, payment and participant administration records.
- Event communications and support requests.
- Health, accessibility or emergency information where genuinely required for safe Event delivery.
- Technical and consent records needed to operate and secure the website.
- Aggregate website statistics, such as page totals, referring domains and broad device or browser categories, with no retained visitor profile.
Payment-card details are handled by the relevant payment provider and are not stored by this static website.
How and why we use information
| Purpose | Lawful basis |
|---|---|
| Answering enquiries and preparing proposals | Legitimate interests and steps requested before a contract |
| Managing bookings and delivering Events | Contract and legitimate interests |
| Safety and appropriate participant support | Contract, legitimate interests and an appropriate special-category condition where applicable |
| Marketing updates | Consent, or another lawful route where specifically confirmed |
| Producing aggregate statistics to improve the website | Legitimate interests, with the PECR statistical-purposes exception and a simple right to object |
| Legal, fraud and security obligations | Legal obligation and legitimate interests |
Website AI assistant
Challenge Central’s website assistant is an AI-supported service that can answer general questions about Challenge Central, recommend suitable challenges, show public event information, and help prepare an enquiry. Please do not enter medical, safeguarding, payment-card, or other sensitive information in the chat.
If you choose to send an enquiry, Challenge Central stores the contact details and conversation needed to respond, creates an enquiry in its existing customer-management system, and may provide the conversation to authorised Challenge Central staff. The service uses a contracted AI provider to generate responses. The provider receives only the information needed for the assistant request after Challenge Central’s filtering controls; payment-card and medical records are not sent to the provider.
The assistant does not make booking, medical, payment, or eligibility decisions. A member of the Challenge Central team must handle any follow-up that requires judgement. The assistant does not send marketing messages unless a separate marketing consent is given through the normal process.
Unlinked conversations are automatically removed after the configured short retention period, currently 30 days. Conversations linked to an enquiry follow the existing enquiry retention policy, currently 12 months, subject to applicable legal, safeguarding, or dispute-hold requirements. You can request correction or deletion through the existing privacy process.
How long we keep information
General website enquiries are retained for up to 12 months, unless they become part of an active customer relationship or legal record. Other records are kept only for as long as needed for the purpose for which they were collected and any applicable legal, accounting, safety or insurance requirement.
Your rights
Depending on the circumstances, UK data-protection law may give you rights to access, correct, erase, restrict or object to processing, obtain portable data and withdraw consent.
Contact us at info@challengecentral.co.uk. You may also complain to the UK Information Commissioner’s Office.
Last updated: 17 August 2026.