Smith & Nephew: Multi-Year Corporate Cycling Challenges Across Europe
Turning Cycling Challenges into an Annual Tradition
Smith & Nephew, based in Croxley Green, Watford, have been taking on incredible cycling challenges with Challenge Central for several years. Each year, they set their sights on a new European destination, pushing their limits while fundraising for a different charity.
So far, their cycling journey has taken them from Watford to Amsterdam, Brussels, Paris, and now, they are busy planning their fourth Challenge Central event to Cologne.
This isn’t just about endurance—it’s about teamwork, camaraderie, and making a difference.
The Challenge: European Cycling Adventures for Charity
Smith & Nephew’s challenges are meticulously planned to ensure a seamless experience for their riders, with Challenge Central handling all logistics, safety, and on-route support.
Some key elements that make their challenges unique:
>> Departing from HQ – Every ride starts at their Croxley Green headquarters, allowing non-cycling colleagues to send them off in style. It also serves as a convenient location for parking and bike storage.
>> Fundraising for a New Charity Every Year – With each ride, the team raises an impressive total for a different cause, motivating riders to push themselves even harder.
>> Fully Guided Groups for All Abilities – Cyclists of varying abilities take part, so each group is assigned a dedicated guide, ensuring everyone rides at their own pace while feeling supported.
>> Full Route Reconnaissance – Challenge Central conducts a detailed scouting of the entire route, carefully selecting hotels, lunch stops, and evening restaurant venues to ensure a well-organised and enjoyable trip.
>> Bike Transportation & Storage – At the end of each challenge, Challenge Central transports the bikes directly back to Smith & Nephew’s HQ, securely returning them to their on-site storage facility.
The Challenge Central Experience
With multiple successful events under their belt, Smith & Nephew trust Challenge Central to handle every detail of their European cycling adventures. Our team provides:
>> Comprehensive route planning including accommodation, meals, and rest stops
>> Pre-ride reconnaissance to fine-tune logistics and ensure a smooth experience
>> Paced groups with designated guides to cater to different cycling abilities
>> Bike transportation back to HQ for a hassle-free finish
>> On-route support, encouragement, and event management
Whether they are cycling to Amsterdam, Paris, Brussels, or beyond, Smith & Nephew know they are in safe hands with Challenge Central.
Why Corporate Cycling Challenges Work
For companies looking to combine team-building, adventure, and fundraising, a multi-day cycle challenge is a perfect choice. Events like these:
>> Strengthen team morale and workplace relationships
>> Provide a rewarding challenge for all fitness levels
>> Support charitable causes in a meaningful way
>> Create memorable, once-in-a-lifetime experiences
Join companies like Smith & Nephew in making corporate cycling challenges an annual tradition! Browse our Corporate Challenges for inspiration or speak with us to create a custom event tailored to your team.
